This grocery store’s sweet love story is a lot more than boy meets girl
More like boy meets ketchup, lettuce and cantaloupe in French grocery store Intermarché’s new ad, “L’amour, l’amour, l’amour.”
March Madness: Coca-Cola extends bracket and Share-a-Coke bottles
An estimated 185 million viewers tuned into March Madness, making it one of the largest home-viewing experiences in all of U.S. sports. Coca-Cola is offering custom Coke bottles in the Share-a-Coke theme, just for you.
Cheerios’ mascot is notably absent from latest campaign
Cheerios’ busy bee is missing from its campaign to call attention to the rapid decrease in the bee population worldwide. #BringBackTheBees and the cereal brand call for people to plant 100 million wildflower seeds and support a pollinator conversation on the campaign landing page.
As consumers go online, food brands crave social media exposure
"When you think about the deepening consumer connections, it's about being engaging and top of mind, critically important in this highly impulsive and responsive category," Michele Buck, the new CEO of HERSHEY, told analysts in March. "We turned what could have been a negative [REESE'S Christmas tree fail] into an amazing opportunity to delight our customers."
March Madness: Domino’s BOGO deal aims to drive digital orders
You know it’s March Madness and you’re Domino’s when you sell more than 2 million pizzas during the 2016 NCAA Men’s Basketball semifinals and championship game night combined. This year, America’s number two pizza brand aims to drive more digital orders.
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