The Sauce

Articles that quench

“Invisible World” Movie Review

By Nathan Groepper on Sep 01, 2017

Note: Wieden & Kennedy created a 147-minute movie to promote Invisible Spray from Old Spice. The whole campaign urges you “not” to watch the movie.


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This Week in Advertising 3.20.17

By Kandace Kohr on Mar 20, 2017

This grocery store’s sweet love story is a lot more than boy meets girl
More like boy meets ketchup, lettuce and cantaloupe in French grocery store Intermarché’s new ad, “L’amour, l’amour, l’amour.”
Click to learn more.

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This Week in Advertising 3.6.17

By Kandace Kohr on Mar 06, 2017

Snickers follows up live Super Bowl spot with more ads about hungry people whose work suffers
After its live Super Bowl ad, Snickers is back to continue its “You’re Not You When You’re Hungry” campaign.
Click to learn more.

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This Week in Advertising 2.27.17

By Kandace Kohr on Feb 27, 2017

KFC is coming for clean eaters with this hilarious parody
KFC UK and Ireland tweeted a video of their new “#CleanEating burger,” a chia seed-topped cauliflower bun containing spiralised chicken breast dressed with “ice cube relish” and 100%

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