Author Archives: Dave Shoffner

Football season has officially kicked off, and in true foodie fashion, we’re taking the offensive on covering P.A.’s best tailgating dishes. Now that I’ve gotten every football pun out of my system, we can tackle (woops) the whole nine yards (yikes) of pregame pigskin cuisine (dear Lord) like a champ (personal foul on the writer, […]

Coin operated vending machines? That’s so 2006. Today’s vending game for food and beverage brands is all about innovation, interaction and engagement.

In a game that featured 15 first-time Super Bowl advertisers, eight car companies and one bizarre Puppymonkeybaby, it was an ad featuring an unborn baby hungry for Doritos that won America’s vote and took home the 2016 SpotBowl title to notch yet another Super Bowl win for a food & beverage brand. Ad fans from […]

The Super Bowl is just three days away, but judging by the number of Big Game ads that have already been released, you’d think the game had already started. At last count, 28 of the game’s 43 expected ads — a full 65 percent — have already been released by the brands behind them. Food […]

With one week until Christmas, we decided to take a closer look at some of the numbers behind the holiday’s food & beverage traditions. We’re most surprised by the 1.7 billion candy canes produced during the holiday season, although we’re curious to know what percentage of them are actually eaten. Any guesses?