Oreo’s latest stunt had drones dunking over the East River

For its 105th birthday, Oreo is taking extreme measures to dunk America’s favorite cookie.

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Breakfast for dessert: Ben & Jerry’s cereal milk ice cream has arrived

The culinary masterminds at Ben & Jerry’s, geniuses behind Cherry Garcia and Half Baked are making "Cereal Splashbacks," ice cream flavors designed to taste like cereal and milk's sweet 'n' soggy love child — starting on National Cereal Day.

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REESE'S is coming out with a new stuffed Peanut Butter Cup

Look out, Peanut Butter Cup lovers! REESE'S is coming out with a stuffed Peanut Butter Cup that is packed with crunchy chocolate chips.

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How Chobani surged to growth, lapping Yoplait for U.S. yogurt crown

In just 12 years in the business, Chobani has managed to out-sell Yoplait, and the brand anticipates an elevated sales push with its new Flips line.

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Tropicana wants you to ‘feel like a billion’ (and try probiotics)

Tropicana realized the downfall that the juice world has experienced lately, so its new campaign centers around a line of juices including probiotic bacteria. The brand launched a new TV spot, as well as digital, social and in-store shopper marketing.

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