The inside story of how Mr. Peanut learned to dab and got nominated for a Shorty Award
As he entertained 3.5 million Americans celebrating the Macy’s Thanksgiving Parade in Manhattan, Mr. Peanut did the dab in Times Square. The stunt, turned GIF, earned Planters a Shorty Award nomination.
Targeting Millennials, Stouffer’s shines a light on families and inclusivity
“Stouffer’s has been serving dinners to families since 1924. Over the years, consumers’ tastes and preferences have evolved, and so has the definition of family,” said Tom Moe, Stouffer’s director of marketing. “We thought real, modern families could help us tell the story of how Stouffer’s fits in their lives.”
Dunkin’ Donuts sweetens Valentine’s Day campaign via iMessage, Facebook Live
In addition to a multichannel execution that includes Snapchat geo-filters and an iMessage card builder, Dunkin’ Donuts is asking fans to share their Instagram images using #DunkinLoveContest for one sweet reward.
More from The Sauce
This Week in Advertising 3.20.17
March 20, 2017
A This Week in Advertising Article
This grocery store’s sweet love story is a lot more than boy meets girl
More like boy meets ketchup, lettuce and cantaloupe in French grocery