How Skittles became America’s (and the NFL’s) favorite non-chocolate candy

After it was leaked that Skittles were intended as cattle feed, the brand wasn’t sure how it would bounce back. But it held on to the fact that a majority of its fans grew up with the candy, and its heritage helped make it America’s — and the NFL’s — favorite non-chocolate candy.

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Papa John’s explores its own humble origins in its pre-Super Bowl spot

Papa John’s continues to rebrand itself, not just as a pizza company, but as a “pizza family.” Its pre-game spot touted the difference between the way pizza corporations operate and the way Papa John’s operates with a personal touch.

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Dueling celebrity Colonels fight for chicken supremacy in KFC’s Super Bowl spot

KFC debuted a continuation of its Colonel story, with dueling Colonels during Sunday’s game. The spot focused on the new Georgia Gold Chicken.

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Tostitos’ new party bag knows when you’ve been drinking and will even call you an Uber

From the brand that brought a decade of fun ads to hungry snackers everywhere, Frito-Lay’s TOSTITOS® created a special bag that comes equipped with a sensor connected to a microcontroller, which is calibrated to detect small traces of alcohol on a person’s breath to help cut down on drunk driving.

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How Budweiser created an epic immigrant story to reclaim the Super Bowl spotlight

The story of immigrant turned King of Beers, Adolphus Busch, is the center of Budweiser’s Super Bowl spot, and it’s nothing we wouldn’t expect from the brand.

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Starbucks introduces voice ordering using Alexa platform

Voice-activated technology continues to make strides to aid convenience in consumers’ lives. Now Starbucks is getting in on the action, with My Starbucks Barista, which allows you to order your favorite drink straight from the Alexa platform.

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