How Skittles became America’s (and the NFL’s) favorite non-chocolate candy
After it was leaked that Skittles were intended as cattle feed, the brand wasn’t sure how it would bounce back. But it held on to the fact that a majority of its fans grew up with the candy, and its heritage helped make it America’s — and the NFL’s — favorite non-chocolate candy.
Papa John’s explores its own humble origins in its pre-Super Bowl spot
Papa John’s continues to rebrand itself, not just as a pizza company, but as a “pizza family.” Its pre-game spot touted the difference between the way pizza corporations operate and the way Papa John’s operates with a personal touch.
Tostitos’ new party bag knows when you’ve been drinking and will even call you an Uber
From the brand that brought a decade of fun ads to hungry snackers everywhere, Frito-Lay’s TOSTITOS® created a special bag that comes equipped with a sensor connected to a microcontroller, which is calibrated to detect small traces of alcohol on a person’s breath to help cut down on drunk driving.
Starbucks introduces voice ordering using Alexa platform
Voice-activated technology continues to make strides to aid convenience in consumers’ lives. Now Starbucks is getting in on the action, with My Starbucks Barista, which allows you to order your favorite drink straight from the Alexa platform.
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This Week in Advertising 3.20.17
March 20, 2017
A This Week in Advertising Article
This grocery store’s sweet love story is a lot more than boy meets girl
More like boy meets ketchup, lettuce and cantaloupe in French grocery